When you take Escapism
very seriously.
I work at the intersection of storytelling, art direction, and spatial design, turning ideas into fully developed environments for theme parks, zoo’s, festivals, seasonal builds and leisure venues world wide while I was sitting behind my desk at Jora Vision & Leisure Expert Group (LEG).
From early concepts and conceptual masterplanning to visual development and on-site Art Direction, I focus on making experiences feel alive, cohesive, and.. Epic!
My background in Digital Concept Art, Visual development, and Game design helps crossing the bridge creativity and practicality. “There's a science to walking through windows.”
Alongside my creative work, I am the creative mind, co-owner and lead bartender behind Mystic Joe, Cocktails & Bites, a fully immersive tiki-style cocktail bar at the Oudegracht in Utrecht.
“I am a theme park and leisure designer with 14+ years of experience creating immersive worlds, bold concepts, and unforgettable guest experiences.”
About
Above; A weird guy that likes to paint with pixels, Sander Strick (Creative Director) & Tom van Rijsewijk (Senior Light Designer) in front of one of our many Stage design projects at LEG.
FAQ THAT.
A lot of text without images.
Hurray for NDA!
I mean, the work I might do for you and past clients are top secret and don’t end up where you don’t want it, thats good and all but for a designer it’s a bit of a pain in the pencil.
Let’s do a thing called ‘using our imagination’ while reading the text in this FAQ. (It’s a blast!)
And if you are interested in my services or do you want to know more, just send me a mail!
Sending your post Owl also works but might take a bit longer.
How can I service you?
Nowadays I am known as ‘Art Director’ but thats not all that I can offer. I am quite a serial skill collector. What about;
Design Coordination
Concept design packages (Storyline, moodboards, initial sketches)
POV’s, Birdseyes and any other view you might need for your project.
Elevations (Including color/material coding)
Conceptual guest flow/floorplan
Prop design
Hi-res Printfiles
.. and much more!
Where do we start?
At the beginning, or maybe even at the end. Who knows!
Just shoot me a mail and we get things started from there.
We can meet online, I am located in The Netherlands so let me know in advance if I need to set an alarm clock or stay up late for another time zone.
Or we can meet at your location. near, far of wherever you are!
(I drink my coffee black)
You are also more than welcome to visit me at Mystic Joe (Only on certain days) and meet in a Tiki paradise.
Just make sure you say; “I am here for the Captains Orders”.
Show me what you did!
For the better part of a decade my days were spend behind the a desk at LEG or walking around on site during construction or festival load in’s. But there is this thing called a NDA that prevents me from showing you. But no worries, just look at the website or socials of myself and LEG and you get quite a good idea of the projects that passed my desk!
A small overview of clients that I was involved in with concept, design and/or art directing while working at LEG:
From minds to worlds.
Take a look at what we’ve made into
reality over the past decade
Amah Hula: Design that refuses to behave.
Let’s get social
© 2026 | Amah Hula Design B.V.